Hotel
Les voiles de Saint-Tropez 2025: an edition not to be missed!
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Hotel

23 July 2025
There are places that seem to belong to someone forever. In the case of Saint-Tropez, that someone is Brigitte Bardot. More than a muse, she became its mirror, a symbol of freedom, allure and sun-drenched insouciance. And though the years have passed, her presence still lingers in the light, in the scent of the pines, in the hush of the noonday heat.
For those who still dream of Brigitte Bardot, Saint-Tropez remains inseparable from her golden aura, and nowhere does it linger more gracefully than at Lou Pinet. Tucked away from the crowds, this refined hideaway channels the essence of the Tropezian dolce vita: elegant but never ostentatious, timeless but never frozen in time. A cocoon of light and stillness, where beauty feels natural and every moment stretches, unhurried.
When Bardot arrived in Saint-Tropez in the 1950s, the sleepy fishing village became the setting of a new mythology. With And God Created Woman, the world discovered not only a young actress, but a way of living. Barefoot in the sand, hair undone, glamour without effort. The place became legend, and Bardot, its eternal icon.
Lou Pinet gently revives this spirit. Part of that original Saint-Tropez, the one Bardot made mythical, and where the likes of Juliette Gréco, Boris Vian and Picasso once lingered, the hotel has been beautifully reimagined by Maisons Pariente as a discreet retreat for aesthetes in search of authenticity, far from the noise yet close to the village soul.
The spa by Tata Harper, set like a hidden grotto beneath the pines, offers a moment of pure disconnection. Treatments use 100% natural, high-performance formulas in two serene cabins and a
hammam. A fitness studio with a skylight completes this haven of calm, where everything is designed to restore balance gently. In the garden, shaded terraces and the scent of rosemary evoke a simpler rhythm. Carefully landscaped by Jean Mus, the grounds include lavender borders, citrus trees and a small aromatic garden, a quiet nod to the Provençal countryside.
Around the pool, the largest in Saint-Tropez, conversations stretch into long, sunlit afternoons, just as they once did beneath the same two parasol pines. The pool forms the heart of the property, connecting the hotel’s three houses and inviting guests to linger between swims and shaded siestas. At Beefbar and La Terrasse, the Riviera’s flavours return to the table, generous, vibrant, unpretentious. Fresh seafood, seasonal vegetables and rare cuts are served in a spirit of sharing, under the open sky or beneath crab-cage lanterns. This is not a staged nostalgia but a living one.
Even today, the name Brigitte Bardot and Saint-Tropez remain bound by something deeper than fame, a shared spirit of freedom, sensuality and understatement. At Lou Pinet, that spirit finds new expression through the atmosphere, in the way light moves across the terracotta tiles, in the hush that follows a morning swim. In every detail, Lou Pinet offers a modern echo of the life Bardot once embodied. Spontaneous, radiant, quietly unforgettable.